Client
A 100+ year old niche Perfumerie brand from Israel with operations in 100+ outlets in 28 countries across Asia, Europe & Middle East.
Mandate
The Client intended to explore the India market for a potential foray for which they sought assistance in helping them understand the market, the value chain and the regulatory framework, and help them with the right entry strategy.
After few discussions, USPI’s mandate evolved into advising them on the Entry strategy for India as well as handholding them in executing their India strategy on the ground.
Our Engagement
USPI’s interventions included
- a detailed market research report outlining the facets of the market structure, distribution channels, partnership opportunities and the regulatory framework
- preliminary conversations with an initial set of potential distribution & retail partners to evaluate the client’s product and validate the product-market fit for India.
- through these conversations, establishing the ground rules for operating in India including the processes, business structure and the commercial model
- creating the India business plan to evaluate the project viability
- lastly, facilitate the client in the entire process of registering their products with the relevant regulatory bodies in India to enable them initiate business activities in India.
In order to ensure smooth and seamless execution of the mandate, USPI onboarded a Subject Matter Expert from the Lifestyle & Retail domain, who had prior experience of setting up retail chains for Perfumerie and also launching multiple global Perfumerie brands in India.
Outcomes Delivered
The India business plan viability was successfully validated through rigorous secondary research, primary conversations with potential partners in the Industry and the Expert inputs.
Facilitated the client in deciding on their India entry plans and mobilised the Product Registration & Certification process.
USPI has been retained to support the client on executing the India Business Plan in the next phase.
